What we do

We get local trades found, chosen and booked. In plain English, here is exactly how that works and how we would work with you.

The way customers find you has changed

People used to scroll a page of blue links and pick one. Now they ask an assistant “who is a good plumber near me?” and get a short list of a few trusted names. If you are not on that list, it does not matter how good your work is.

Getting on that list is the whole game, and it is a different skill from old-fashioned SEO. It is what we do all day.

Answer Engine Optimisation, in one line: we structure your website and its proof so AI assistants and search engines can understand what you do, where you work, and why you are a safe recommendation.

Get found. Get chosen. Keep growing.

Get found

Your next customer probably will not scroll ten blue links. They will ask an AI assistant who to book. We make sure your business is understood and recommended by AI assistants like ChatGPT and Google’s AI answers, and that you show up in ordinary search too.

Get chosen

Being found is not enough. We build the site and the enquiry flow so a visitor actually calls or books: fast pages, honest local detail, clear next steps, and a tracked number so nothing gets lost.

Keep growing

Every enquiry is logged and checked by a real person, so you only pay for genuine new customers. You see what is working, dispute anything unfair, and we keep your visibility up over time.

Two ways we start, depending on you

It does not matter whether you already have a website or not. We meet you where you are.

If you already have a website

We plug into what you have

  • • We connect a tracked phone number so every call is logged and attributed.
  • • We add a clean enquiry and booking flow that feeds the same review queue.
  • • We improve your existing pages for AEO where we can, so AI assistants can actually read and trust them.
  • • No need to rebuild or move host unless you want to.

If you need a website

We build you a proper one

  • • A fast, mobile-first site built to be read by AI assistants and search engines.
  • • Honest, genuinely useful pages for your services and the areas you cover.
  • • The tracked number, enquiry capture and booking built in from day one.
  • • You own the domain and the content. For many of the trades we work with, this is where it starts.

How we get you new leads

  1. 1

    Make you findable

    We do the AEO groundwork so AI assistants and Google can understand and recommend you for the services and areas you actually cover.

  2. 2

    Capture every enquiry

    A tracked number and forms log every call and message, attributed to you, with no guesswork about where a lead came from.

  3. 3

    Confirm the genuine ones

    Fixed rules strip out obvious junk, then a real person confirms which enquiries are genuine new customers. You only ever pay for those.

  4. 4

    Prove what it is worth

    You record what happened to each lead, so both of us can see the real return, not a vanity report.