Pricing
Fair by design: a one-off setup fee, then you pay only for enquiries a real person has confirmed are genuine new customers.
One-off setup
Covers discovery, building or connecting your site, the AEO groundwork, your tracked number, the enquiry and booking flow, and launch. Quoted per business, so you are not paying for someone else’s job.
Then: per confirmed lead
A fee for each enquiry that meets the standard we agree with you and that a person has checked. It can vary by service and area. Nothing is charged automatically.
The point of the model
The per-lead fee is deliberately a small fraction of what a job is worth to you. You are buying genuine, confirmed chances to win real work, not clicks or impressions. Win even a share of them and the leads pay for themselves many times over, which is exactly how it is meant to work. On the call we size the fees to your trade and margins so the maths clearly stacks up for you.
What you never pay for
• Spam, suppliers, recruiters and wrong numbers.
• Out-of-area calls and duplicates.
• Enquiries still pending or under review.
• Anything you validly dispute within the agreed window.
Two ways to work with us
Same platform and the same fairness either way. You choose the shape that fits, and we agree the exact figures with you before you sign.
Performance
Best if you want to start cautiously or your work is seasonal.
- • Lower one-off setup fee.
- • No monthly commitment.
- • A higher fee per confirmed lead.
- • Pause or cap your spend whenever you need to.
Partnership
Best if you are committed and want the lowest cost per lead.
- • Standard one-off setup fee.
- • A modest monthly amount, credited against your usage.
- • A lower fee per confirmed lead.
- • Ongoing content and visibility upkeep included.
Optional pass-through items (telephone usage, premium content, domain fees, any paid advertising you ask us to run) and VAT are always shown separately.