Frequently asked questions
What we do, what we don’t, how you see results and what it costs. No jargon, no vague promises.
- What do you actually do?
- We get businesses recommended when people ask Google or AI assistants like ChatGPT who to use, and we do the work for you. It comes in three parts: a growth audit (where you stand and what to fix), setup (we fix your Google profile, website, listings and reviews), and monthly growth (we keep it going, and you see the results every week).
- Is it advice, or do you do the work?
- Both, in that order. The audit is advice: a clear picture and a plan. Setup and monthly growth are done for you. A few things only you can do, like asking a happy customer for a review, and we make those as easy as possible.
- Who is it for?
- Businesses whose customers search before they choose: trades and builders, salons and barbers, studios, classes and gyms, shops and showrooms, and specialist firms such as recruiters and consultancies. Local or national, if being recommended by Google and AI assistants would bring you customers, we can help.
- What don’t you do?
- We do not run paid ads, write fake reviews or posts, buy links, or mass-produce near-identical pages to game Google. Everything we do is something you would be happy for your customers to see.
- How will I know it is working?
- You get a login with your own scoreboard. It shows one headline number that matters to your business (how full your diary is, enquiries this week, or sales), plus your reviews and whether AI assistants name you. You add one or two numbers a week and we do the rest.
- What is AEO?
- Answer Engine Optimisation: making your business easy for AI assistants like ChatGPT and Google’s AI answers to understand and recommend. It is part of what we do, alongside your Google profile, reviews and website. You do not need to know the term to benefit from it.
- How does pricing work?
- A fixed-price growth audit, a one-off setup quoted for your business, then a flat monthly fee for monthly growth. No per-lead or per-click charges. Exact figures are agreed on a discovery call, before you commit to anything.
- What if I can’t afford a big upfront cost?
- Start with the audit on its own. If you go ahead, we can spread the setup over your first few months.
- Do I need a new website?
- Usually not. We fix what you have so Google and AI assistants can read it properly. We only suggest a new site if yours is missing or genuinely holding you back.
- Who owns everything?
- You do: your domain, your website content, your Google profile and your customer data. If you leave, we hand it all over.
- How soon will I see results?
- Honestly, it varies by business, market and competition. Fixing your Google profile and reviews can make a difference within weeks, while being recommended by AI assistants builds over a few months. Your scoreboard shows you the trend, so you never have to take our word for it.
- Am I tied in?
- No long lock-in. The exact notice period is agreed with you before you sign, and you keep everything if you leave.